Resume

ROB DICATERINO

Supportive, pragmatic retouching leadership. Creative and operational excellence.

Building, training, and leading expert in-house retouching teams
Creating and elevating marketing campaign, social media, and e-commerce imagery for brands
Collaborating with teams to scope, schedule, budget, resource, and manage their retouching projects
Using automation, AI, and vendors to scale up, add value, and do more with less
Continually analyzing process, tools, and KPIs to ensure efficient, cost-effective, successful results

Square
October 2020 – present

Build and manage Square’s newly formed photo post production program.
Expand and optimize photo retouching process, workflows, and vendor relationships to achieve elevated creative standards at scale.
Deliver a higher volume of projects across in-situational, hardware, and CGI imagery.
Key stakeholder in Square’s expansion into new countries.
Key stakeholder in the research, implementation, and evolution of more effective project management, resource planning, proofing, asset management, and KPI tracking tools.
Actively involved in the recruitment process throughout the wider studio department.
Create new documentation to clarify processes and improve new hire, agency, and vendor onboarding and training.

June 2020 – October 2020

Retouched on model and still life product photos for commercial brands.
Provided retouching strategy and workflow consulting to help studios improve efficiency, leverage automation, and elevate quality.
Launched the Adventures in Retouching podcast and website.

Splashlight
February 2017 – June 2020

Built and led the global photo retouching and video post production department to provide exceptional, cost-effective service and scalability to more than 12 major brands.
Managed multi-million dollar, high-touch projects for David Yurman, Under Armour, Eileen Fisher, Target, Aldo, Victoria’s Secret, etc.
Recruited, trained, and directed on-site and remote retouchers, video editors, and external vendors to achieve new KPIs, ambitious PnL goals, and elevated creative standards.
Worked cross-functionally to forecast budgets, scope projects, implement new technology solutions, and respond to RFPs.
Performed ongoing discovery with clients to identify and win new opportunities, gather requirements, and sign off on deliverables.

Net-A-Porter
March 2013 – February 2017

Built, trained, and led the luxury e-commerce and social media photo retouching team for Net-A-Porter, Mr Porter, and The Outnet.
Created and implemented effective training systems, resource planning tools, and KPI tracking tools.
Improved individual retoucher performance by 40 percent and continually increased my team’s volume.
Partnered with our development team to build new, more powerful technology tools and workflows.
Helped define and roll out new elevated creative standards while also improving turnaround times to same-day.

June 2012 – March 2013

Retouched on model and still life product photos for commercial brands, including Lord & Taylor and Macy’s.
Restored, retouched, and color-corrected all 340 photos in the coffee table book Jersey Girls: The Fierce and the Fabulous.
Volunteer retoucher at careforsandy.org.

Martha Stewart Living Omnimedia
June 2010 – June 2012

Retouched Living and Weddings magazines, and solely responsible for retouching photos of Martha Stewart.
Adhered to CMYK offset printing specifications: ICC profiles, total ink densities, and minimum dot.
Worked with Adobe to help create and beta test iPad imaging and animation workflow for iOS apps.
Trained new hires, profiled and calibrated monitors, maintained proofers, and tested retouch candidates.
Saved our department $95k per year by streamlining our workflow and bringing all retouching back in-house.