Aldo e-commerce creative refresh. Splashlight, 2018.
aldoshoes.com | splashlight.com
- Partnered with the client to test, establish, and execute their new e-commerce creative direction.
- Oversee the dedicated retouching team, working closely with the on-set creative and production teams to deliver consistent, high quality footwear, handbag, and accessory photography at scale.
- Negotiate and partner with vendors.
- Analyze and manage budgets, resources, timelines, process, and KPIs.
