Rob DiCaterino
Creative Operations and Photo Post Production Leader
Clifton, NJ
email: robdicaterinophotography@gmail.com
portfolio: robdicaterino.com
I manage and deliver multi-million dollar projects for multi-billion dollar brands.
Key Leadership Achievements
- Square: Redesigned and managed creative workflows to scale annual marketing creative output 3x.
- Splashlight: Managed $5.5M annually in projects across four studios for high profile clients while elevating creative standards, improving turnaround times, and increasing gross profit margin by 22%.
- Net-A-Porter: Delivered 220,000 luxury fashion image assets per year, collaborating cross-functionally with photography, styling, and production teams across international studios to elevate creative standards. Collaborated cross-functionally with engineering to define and develop new tools and software enabling same-day turnaround.
Tools
- Adobe Creative Cloud (Photoshop, Lightroom, Bridge)
- Capture One
- Project Management & Resourcing (Asana, Workfront)
- Office Productivity (Excel, Google Workspace)
- Image Proofing (ReviewStudio, Ziflow)
- DAM (Orange Logic, Bynder)
- AI image tools (Firefly, Gemini/Nano Banana 2, ChatGPT, Topaz, Midjourney)
Core Expertise and Strengths
- Creative Operations & Strategy
- High-Volume Asset Pipelines
- Global Team Leadership & Vendor Management
- Workflow Optimization & Automation
- Resource & Capacity Planning
- AI-Assisted Image Production
- KPI Tracking & Reporting
- Color Management
- Cross-Functional Collaboration
- Calm, Flexible Leadership in High Pressure Environments
Experience
Creative Operations Consultant
Self Employed
April 2024 – present
- Helping brands and creative teams optimize creative workflows, content pipelines, and AI-assisted production
- Designing intake, routing, and QC systems to improve speed, consistency, and cost efficiency
- Supporting high-volume production initiatives across retouching, asset delivery, and vendor management
- Evaluating tools and automation opportunities to reduce manual work and improve throughput
Photo Post Production Supervisor
Square
New York, NY
October 2020 – March 2024
- Senior Creative Operations and Post Production Leader, scaling global marketing post production output by 3x, improving speed, consistency, and quality.
- Built, optimized, and scaled end-to-end production workflows across intake, production, retouching, QC, and deliver
- Implemented AI-assisted and automation-driven processes to reduce manual work and increase efficiency
- Partnered with the DAM team to develop tools for automated intake, routing, approvals, and delivery
- Established performance metrics (cost per asset, turnaround time, utilization) to drive data-informed decisions
Director of Post Production and Retouching
Splashlight
New York, NY
February 2017 – June 2020
- Delivered 300,000 assets annually for luxury fashion brands including David Yurman, Victoria’s Secret, and Eileen Fisher
- Managed a $5.5M annual post-production budget, increasing gross margin by 22% through workflow and vendor optimization
- Built and led global teams across in-house staff, freelancers, and offshore vendors
- Designed scalable production pipelines using strategic task segmentation and assembly-line workflows to higher throughput
- Developed QC systems and standardized retouching guidelines to improve consistency and reduce revision cycles
US Retouch Manager
Net-A-Porter
Mahwah, NJ
March 2013 – February 2017
- Scaled luxury e-commerce retouching operations to deliver 220,000 images annually with elevated creative standards
- Optimized workflows across styling, photography, retouching, and delivery to support high-volume production
- Partnered cross-functionally with creative, production, and merchandising teams to elevate creative standards
- Improved efficiency and consistency through structured workflows, documentation, and team training
- Partnered with engineering to develop new tools for image review and delivery, resulting in same-day turnaround