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Rob DiCaterino

Creative Production Operations Leader | Global Post Production Leader

Clifton, NJ

email: robdicaterinophotography@gmail.com
portfolio: robdicaterino.com

Creative Operations and Post Production leader with 10+ years of experience building, scaling, and mentoring high-performing post production teams for high profile brands. Expert at optimizing asset pipelines, implementing AI-assisted workflows, leading global teams, and strategically managing multi-million dollar budgets while delivering high-volume content production at exceptional quality.

Key Leadership Achievements

  • Square: Scaled global marketing post production by 3x, increasing annual creative output from 1,000 to 3,000 assets through redesigned production workflows, intake and project management systems, and KPI tracking and reporting.
  • Splashlight: Managed $2.4M annual post production budget across four studios, directing in-house teams, freelancers, and international vendors to deliver 300,000 assets per year for David Yurman, Under Armour, Victoria’s Secret, Bloomingdale’s, Eileen Fisher, Aldo, Target, and other high touch clients, while elevating creative standards, improving turnaround times, and increasing gross profit margin by 22%.
  • Net-A-Porter: Mentored and structured a high-performing in-house post production team to deliver 220,000 luxury fashion image assets per year. Collaborated cross-functionally with photography, styling, and production teams across international studios to elevate creative standards. Collaborated cross-functionally with engineering to define and develop image upload and proofing apps, enabling same-day turnaround.

Tools

  • Adobe Creative Cloud (Photoshop, Lightroom, Bridge)
  • Capture One
  • Office Productivity (Excel, Google Workspace)
  • Project Management & Resourcing (Asana, Workfront)
  • Image Proofing (ReviewStudio, Ziflow)
  • DAM (Orange Logic, Bynder)
  • AI image tools (Gemini/Nano Banana 2, Topaz Photo, Topaz Gigapixel, Midjourney, etc.)

Core Expertise and Strengths

  • Creative Production Operations & Strategy
  • High-Volume Asset Pipelines
  • Global Team Leadership & Vendor Management
  • Scalable Workflow Optimization & Automation
  • Strategic Resource & Capacity Planning
  • AI-Assisted Image Production
  • Production KPI Systems & Reporting
  • Color Management and Accuracy
  • Cross-Functional Collaboration
  • Calm, Flexible Leadership in High Pressure Environments

Experience

Freelance Creative Operations and Post Production Lead
Self Employed
April 2024 – present

  • Freelance creative operations and post production lead, delivering fashion, marketing, and AI-generated imagery for high-profile brands (Eileen Fisher, HelloFresh, Rael, Square, etc.) while optimizing post production workflows
  • Improve retouching efficiency and color matching workflows for faster turnaround

Photo Post Production Supervisor
Square
New York, NY
October 2020 – March 2024

Directed the end-to-end marketing post production pipeline for Square’s in-house creative org, supporting global marketing campaigns, product, social, and packaging.

  • Led the global Post Production program including scoping, budgeting, and reviewing work for in house retouchers, freelancers, and vendors across all time zones
  • Managed an annual photo post production budget of $1.5M
  • Scaled asset output from 1,000 to 3,000 images annually while elevating quality and controlling costs
  • Designed and implemented the company’s retouching intake system, workflow automation, and vendor management structure
  • Created custom KPI tracking tools to measure retouching productivity, cost per image, and production efficiency
  • Used production data to improve budgeting accuracy and demonstrate operational performance to leadership
  • Utilized AI-driven workflow solutions including automation and generative AI tools
  • Collaborated cross-functionally with creative directors, marketing leaders, product teams, and business affairs to execute and deliver high quality campaign imagery at scale and expand into new countries

Director of Post Production and Retouching
Splashlight
New York, NY
February 2017 – June 2020

Directed the global post-production department for a leading creative production studio serving major retail and fashion brands.

  • Built and led a team of 15 full time retouchers and video editors, freelancers, and vendors across the NYC, Baltimore, Columbus, and Montreal studios, delivering 300,000 fashion and marketing image and video assets per year
  • Oversaw department annual budget of $2.4M and annual revenue of $5M
  • Increased department gross profit margin by 22% through workflow optimization, vendor negotiation, pricing strategies, and cost management
  • Worked cross-functionally with merch, styling, production, creative, engineering, and clients to scope, execute, and deliver complex, high-volume, multi-million dollar production for brands including David Yurman, Under Armour, Target, and Victoria’s Secret
  • Created custom planning and KPI tracking systems for accurate scoping and resourcing

US Retouch Manager
Net-A-Porter
Mahwah, NJ
March 2013 – February 2017

Built and led the US retouching team for high-volume luxury fashion e-commerce production.

  • Mentored the flexible, high-performing retouching team for Net-A-Porter, Mr Porter, and The Outnet, delivering 220,000 luxury fashion image assets per year
  • Oversaw annual budget of $2M
  • Increased retouching volume by 300% through team scaling, customized onboarding and training systems, and redesigned workflows
  • Partnered with engineering to develop image upload and proofing apps, enabling same-day turnaround
  • Collaborated closely with styling, photography, and production across international studios to establish new creative direction and elevated creative standards
  • Created custom planning and KPI tracking systems for accurate scoping and resourcing