David Yurman e-commerce creative refresh. Splashlight, 2018.
davidyurman.com | splashlight.com
- Partnered with the client to test, establish, and execute their new elevated e-commerce creative direction.
- Built and led a dedicated post production team to retouch more than 6,500 fine jewelry photos within a six month period.
- Created detailed retouching guides to consistently and efficiently achieve the client’s high visual standards.
- Continue to work closely with the on-set creative and production teams to deliver the most stunning luxury jewelry still life e-comm photography at scale.
- Analyze and manage budgets, resources, timelines, process, and KPIs.
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