Skip to Content

Rob DiCaterino

Retouching Manager, Photo Post Producer, Retoucher

Clifton, NJ

email: robdicaterinophotography@gmail.com
portfolio: robdicaterino.com


Key Skills and Tools

  • Building, training, and leading successful, high performing retouching teams
  • Post producing and retouching lifestyle, e-commerce, social media, and marketing campaign imagery for brands
  • Scoping, scheduling, budgeting, resourcing, producing, and managing retouching projects
  • Leveraging AI, automation, and vendors to improve scalability, quality, and turnaround times
  • Color management, monitor profiling and calibration
  • Image proofing platforms, digital asset management platforms, and project management platforms
  • Adobe Photoshop, Lightroom, Bridge, Capture One

Experience

Freelance Retoucher and Photo Post Producer
Freelance
April 2024 – present

  • Retouch on model, still life, and in situ photos for luxury fashion, health, tech, and lifestyle brands.
  • Collaborate with art directors to achieve the desired look and feel for each brand.
  • Elevate clients’ color matching workflows to provide their customers with more accurate e-commerce shopping experiences.
  • Provide post production and retouching process consulting to help studios improve speed, quality, and spending.
  • Use AI including Google Gemini/Nano Banana Pro to generate accurate, realistic product and lifestyle imagery for major brands.

Photo Post Production Supervisor
Square
October 2020 – March 2024

  • Photo post producer for Square’s newly formed photo retouching program, building and managing a high performing, go-to resource for the company and elevating the brand’s imagery.
  • Post produced and retouched hardware and in situ lifestyle imagery for social, print, product packaging, out of home, and ad campaigns, collaborating closely with art directors and creative directors across product teams and business units.
  • Created and continually refined photo retouching request and intake process, tools, and automations, negotiated and built relationships with vendors, and increased retouching volume and quality with tighter budgets.
  • Built custom KPI tracking tools to record and calculate retouching time and cost per image, resulting in highly accurate scoping and budgeting estimates, and showcasing the increase in retouching productivity to the executives.

Freelance Retoucher and Creative Operations Consultant
Freelance
June 2020 – October 2020

  • Retouched on model and still life product photos for commercial brands.
  • Provided post production strategy and workflow consulting to help studios improve efficiency, leverage automation, and elevate quality.
  • Launched the Adventures in Retouching podcast and website.

Director of Post Production and Retouching
Splashlight
February 2017 – June 2020

  • Built and led the global photo and video post production department, providing exceptional cost-effective service, scalability, and quality to major brands.
  • Managed multi-million dollar, high-touch photo retouching projects for David Yurman, Under Armour, Eileen Fisher, Target, Aldo, Victoria’s Secret, etc.
  • Managed on-site and remote retouchers, video editors, and external vendors to achieve challenging PnL goals, KPIs, and elevated quality standards.
  • Worked closely with cross-functional partners and clients to scope and budget projects, explore new technology solutions, and win new work.
  • Increased gross profit margin by 22%.

U.S. Retouch Manager
Net-A-Porter
March 2013 – February 2017

  • Built, trained, and led the in-house luxury e-commerce and social media retouching team for Net-A-Porter, Mr Porter, and The Outnet.
  • Created custom training systems, resource planning tools, and KPI tracking tools to identify and solve blockers throughout the team and wider studio.
  • Partnered with our engineering team to build powerful new image uploading and proofing tools, resulting in same day turnaround.
  • Partnered with our photography and styling teams to elevate our e-commerce creative direction.
  • Improved individual retoucher performance and increased retouching volume by 300%.

Freelance Retoucher
Freelance
June 2012 – March 2013

  • Retouched on model and still life photos for fashion brands, including Lord & Taylor and Macy’s.
  • Restored, retouched, and color-corrected all 340 photos in the coffee table book Jersey Girls: The Fierce and the Fabulous.
  • Volunteer retoucher at CARE For Sandy.

Senior Digital Imaging Specialist
Martha Stewart Living Omnimedia
June 2010 – June 2012

  • Retouched Martha Stewart Living and Martha Stewart Weddings magazines.
  • Was solely responsible for retouching photos of Martha Stewart herself.
  • Adhered to CMYK offset printing specifications, including ICC profiles, total ink densities, and minimum dot.
  • Worked with Adobe to help create and beta test iPad imaging and animation workflow for iOS apps at the iPad’s initial launch.
  • Tested retouching candidates, trained new hires, profiled and calibrated monitors, and maintained proofers.
  • Saved our department $95,000 a year by revamping our retouching request and intake process and bringing all retouching back in-house.